Why Opt-Out?

I have sent an email blast to my database recently through constant contact - as I do so every year that focuses on tips. I did receive some opt-outs that I was a little amazed about. The information is valuable, so I wonder "Why-Opt Out?". Here is what I sent...




5 Consumer Behavior Secrets 
 

1. Humans Respond to limited inventory - scarcity - using a "limited time
   offer", or "the first 100 to respond" has been proven to increase ROI (Return On
   Investment).
   
2. Certain words trigger human responses such as Free, New, Guarantee
   
3. People buy through emotional reasons...  for example Nike's "Just do it
   campaign"... people who procrastinate will probably not react but people who are
   ready to move forward to "do it" would. Or how about alarm companies... they
   base campaigns on fear and worse case scenario's
   
4. Consumers tend to give return or buy in once they get something for free.
   They feel some sort of brand obligation as a return "thank you" for the free
   item. 
   
5. Visual graphics and design trigger consumer responses. Dotted lines around
   coupons will increase response rate even research shows that people are shopping
   online and physical coupons hardly get cut.
   
6. ~ Jamie Turner, 60 second marketer
   resource
   

   Email Marketing 101 - 5 top things to think about before you write your email

1. Who are you sending the email to? Who is your audience?
2. Why are you sending the email? Educational, tips, informational, product
   sales
3. Call to action - what is the user going to do after they get your
   email?
4. how are you sending out the email? We always recommend to use a third arty
   email company such as Constant Contact or Mail Chip (let me know, we van help
   you determine)
5. how will the email look? If you use a third part email company, they have
   templates and color schemes you can use - just make sure it matches your brand
   style. Keep the messaging clean and crisp and try not to only use images... some
   people do not see images in there emails. Tip - Make a text version, always! 
   

5 Steps to Social Success 
 

1. Stop selling and start educating your current and potential customers to
   increase excitement, engagement and sales
2. Position yourself as the expert in your industry (you know...that "go to"
   person that has all the answers and everyone turns to)
3. Create blog posts that WOW your readers and makes them come back for more,
   AND uncover the perfect blog formula for your business
4. Identify which social platforms work best for you (that's right, you don't
   have to be on all of them)
5. Create a positive social strategy that you will actually execute

Do you find this information valuable?

Maya S. Chocron

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