Before you start marketing on Facebook, think about your marketing goals, your target market, the services you offer and what type of promotions you can offer. Once you've set these goals you can use Facebook Pages to reach the audience you need to achieve them.
Here are the 5 things you need to do to get started.
1. Create a Page
Pages are what companies, non-profits, and public figures use for their presence on Facebook. It's free and fast to set one up and it creates an instant presence on desktop, mobile, and tablet. Facebook recently announced a new, more streamlined look for Pages so it's easier for visitors to find what they're looking for about your business.
2. Invite People to Connect
It's not about the number of people who like your Page, but that your business Page is connected with the right people. Invite friends who'll be interested in your Page, or upload your customer email list to send an email letting people know about your Facebook content. You can do all of this from the Build Audience section at the top of your Page.
3. Post Compelling Content
Compelling content can take many forms. Tell your story through product photos or share links to upcoming sales and relevant industry articles. Reach more of the people you care about by boosting your posts. You can also get inspiration from other businesses like yours here.
Check out Page Insights to see what kind of people connect and engage with your Page. Is it mostly men? Women between the ages of 18 and 24? Do posts with photos perform better than text-only updates? You can answer these types of questions from the Insights tab at the top of your Page.
5. Download the Pages Manager App
If you own a business you’re going to be busy. If you find yourself away from the computer and need to make an update, the Pages Manager app can help you manage your Page on the go. You can publish content, edit your Page, boost posts, and view Page insights straight from your phone. Get it in the iTunes Store or Google Play Store.
Need help or support? MSC Marketing offers Facebook and social media monthly plans.
MSC Marketing is delighted to sponsor the Gold Coast Builders Association Chapter of FABA Kick-Off event Wednesday, July 2nd. Wines for Humanity will be joining us to help celebrate this kick-off and assist us in generating some funds for Habitat For Humanity, one of GCBA's members. We want to also thank Florida Builders Appliances, Sub-Zero ad Wolf for their sponsorship. This will be a great event where old and new members will enjoy fine wines, cheese and a delightful paring by Oceans 234 in Deerfeild Beach. Join us! Let Maya know if you want to attend, we will point you to the right person and make sure you are registered! Cost is only $25 for non-members. Already 40 RSVP's and more to come!
Contact Maya at firstname.lastname@example.org
Chapter to serve Palm Beach and Northern Broward Counties
With the revitalization of the building industry, the Gold Coast Builders Association (GCBA) has been restructured as a chapter of the Florida Atlantic Building Association to effectively serve members in Palm Beach and Northern Broward Counties.
Alley E. McInnis, Chief Estimator for Prime Group, will serve as President of GCBA and Maya S. Chocron, CEO of MSC Marketing & Advertising, Inc. will be Vice President.
Alley, a long-time member of GCBA, has 30 years of construction management experience and has built a variety of residential and commercial projects throughout the state of Florida. Alley is a Life Director of GCBA and a Licensed General Contractor. He is currently working on three Marriott Hotel properties in Delray Beach, Key Largo and Marathon, FL.
Maya S. Chocron has been in the marketing, design and real estate field, servicing clients since 1994. MSC Marketing works with builders, developers, sub contractors and specialty tradesmen. Maya is a Life Director of GCBA, is the current SMC Chair and has chaired the Prism Best Awards for several years.
GCBA Life Directors David Saul, John DeCicco and Patty Doyle will serve as special advisors for the newly restructured GCBA Chapter.
The GCBA Chapter is actively reaching out to current and former members. For information about membership and events, please contact Laurie Mortenson-Rose, GCBA Chapter Director at 561-531-2475 or LMortensonRose@myfaba.com.
Have you posted your Happy Holidays wishes? Whether its through Facebook, email blasts, USPS cards or even a direct email... now is the time to do it! A holiday promotions is always a great idea, Black Friday is this Friday... if you have products to liquidate do it now!! OR you can do it after Black Friday is over and call it "The Ultimate After Black Friday Sale"... What % of people wait for Black Friday to purchase? What if you positioned yourself as "the" after black Friday seller? I personally do not have product per-say - I can offer print specials though. Let's test it... all who replies to this post and states "i want an after black Friday special" I will print 1000 business cards for $60 bucks! PLUS NY, AL and FL free shipping! - orders to be requested between December 2nd to Dec 6 and processed by January 15th (100# gloss cover with aqueous coating double sided - standard shipping, artwork provided print PDF - artwork set-up extra if needed). I've been reading that many stores will be open the day of Thanksgiving starting at 8:00 or 8:30. Does that mean that most people will have thanksgiving "dinner" at lunch?
Happy Thanksgiving to you and your loved ones!
I have sent an email blast to my database recently through constant contact - as I do so every year that focuses on tips. I did receive some opt-outs that I was a little amazed about. The information is valuable, so I wonder "Why-Opt Out?". Here is what I sent...
5 Consumer Behavior Secrets
5 Steps to Social Success
Do you find this information valuable?
Maya S. Chocron